You don’t need a ton of time to create an online business. You don’t need a Harvard MBA or some other fancy piece of paper. You just need a computer, an idea, and to overcome these 3 common fears:
- “Why would anyone pay me? I’m no expert”
“But I’m too busy”
“But I don’t have an idea”
In this section, we’re going to dismantle all three of those seemingly massive barriers, one by one.
Fear #1: “Why would anyone pay me? I’m no expert”
So many of us waste our time chasing mythical credentials. We wait
for the right day when we suddenly have a certificate from some
random organization giving us permission to go out in the world and
do what we’re here to do.
And then what? Suddenly we find that degree didn’t open doors or
bring in clients the way we thought it would. Now what are we
supposed to do?
YOU DON’T HAVE TO WAIT FOR PERMISSION.
We don’t have to wait for gatekeepers to recognize us anymore! This
old idea of laboring for 30 years, waiting for some fancy Manhattan
TV producer or agent to call us, and then “we’ll be successful” is
archaic and wrong.
Stop waiting for someone to knight you. It doesn’t matter if you’re the
world’s top expert. You just have to know more than the people you’re
helping. If you can help them get results, they’ll happily pay you —
and even recommend you to their friends.
Fear #2: “But I don’t have time”
If you work full-time, have kids, or simply like having a vibrant social life, it might seem impossible that you could ever have time to start an
online business. You’re over-extended as it is!
I’ve worked with tens of thousands of people to start their businesses.
I’m talking about paying students who take this very seriously, not
looky-loos.
And along the way, I realized one of the most important determinants
of success is:
Will you put 5 hours/week into your calendar?
When people say, “I don’t have time to start a business,” they’re not
thinking of some smoothly organized calendar system.
They’re thinking about the vague plans with friends sometime this
weekend. About how they have to clean the garage. And about how
they have that pile of papers in the living room they’ve been
promising to clean up for 3 months.
Fear #3: “But I don’t have an idea”
We all have something special that we’re unusually good at. If you and
I talked for 20 minutes, I know I could find something you’re good at.
Maybe you can teach dogs to do tricks. Maybe you’re a great
decorator. Or maybe your friends always ask you to fix their
computers.
When you say, “I don’t have an idea,” that’s really code for, “I’m waiting for a magical idea to fall down from the sky.”
News flash: THAT WILL NEVER HAPPEN! Ideas don’t happen to you,
you find them!
I didn’t come up with the idea of I Will Teach You To Be Rich one
night, staring out at the beach through a rain-drenched window.
And really, is the idea of a personal-finance site really that compelling
of an idea? (I’ll answer my own question: No!)
Success almost never comes from a mind-blowing idea. Success
comes from a basic idea executed amazingly well.
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